STORY OF COCA-COLA
Imagine a sweltering hot day you're feeling thirsty you pop into the kitchen, pull open the door of your fridge and reach your hand in your fingers touch something icy and immediately your hands latch onto a cold can just think for a second what else would you have wished for as far as sodas go nothing comes quite close to the refreshingly sweet taste of an ice-cold can of coke the drink has undisputedly remained a top favourite in all parts of the world in fact the coca-cola trademark is one of the most iconic brands in history making The company is one of the richest companies of all time but how did coca-cola go from being a small startup beverage in a pharmacy to one of the world's most loved drinks?
let's begin the story of coca-cola goes back more than 130 years ago to 1886. as hard as it is to believe the drink was invented by a pharmacist named john Pemberton because at the time carbonated water was considered to be good for health so what we now know and love as the world's greatest fizzy drink was originally supposed to be a medicine.
Pemberton claimed that his drink would be a remedy for illnesses like nausea heartburn and headaches and began selling it at a pharmacy in Atlanta for only five cents a glass soon enough people started buying coca-cola as a beverage because of how delicious and addictive it was in 1889, a businessman named as Griggs candler Take the opportunity to buy Coca-Cola Pemberton Rights and turned it into a global business by marketing and selling the beverage to a larger audience in 1892.
Kendler officially established the coca-cola company which helped the beverage turn into a full-blown business, the first step candler took to take coca-cola to the mainstream masses was when he expanded the drink into soda fountains in cities other than Atlanta and as expected it was an immediate hit just three years later in 1895 coca-cola was being sold across the USA Right to sell one bottle of coca-cola more broadly.
Kendler created The country's demand for his production 1899. He sold the bottling rights for coca-cola Three enterprising. entrepreneurs Benjamin F. ThomasJoseph B. Whitehead and John Lupton in Chattanooga, Tennessee, for just one dollar forming what today is called the Coca-Cola system, system is a franchise partnership Between Coca-Cola and more than 250 bottlers worldwide and extended the brand's reach into more than 200 countries.
Kendall also started an initiative that resulted in 10 of all products from 1887 to 1920 to be given away to build brand awareness, he also provided retailers with coca-cola merchandise like posters and festoons for decorations and calendars and clocks for customers which made coke the the first-ever brand to market their product using things that were completely unrelated to the company, however this helped coca-cola add a personal touch to their brand and it ultimately ended up benefiting them more than anything else, after expanding into a bigger market.
The company started experimenting with it their marketing to help boost their sales even more. Coca-Cola's first print was published in 1890 and described the drink as delicious refreshing exhilarating and invigorating at the time, the price of the popular beverage was still 5 cents and it remained that way until 1959.
In 1915 coca-cola introduced their iconic contour bottle design to separate themselves from all other beverages that were attempting to copy code now over 100 years old bottle has remained a huge part of the brand's identity and is an instantly recognizable icon around the world a huge shift came in the early 1900s when the company completely switched its marketing strategy and it was definitely for the better while Coca-Cola's.
earliest ads were about the drink's great taste they later focused on marketing that was more consumer-centric this the strategy of using emotional appeal in their advertisements proved to be a game changer for the company instead of just selling a drink coca-cola was now relying on telling stories through their campaigns, one of the best decisions.
that the coca-cola company made in the 1940s was to contribute to the American troops during the war which was something no other brand even thought of doing Robert woodruff president of the company at the time, I thought the entire U.S. military A woman must have a supply of coca a group of coke employees known as technical observers,
They were sent to the U.S. Army to establish supervise and monitoring operations bottling units that would distribute coca-cola to the u.s troops abroad, not only did this help coke branch out into a wider market indifferent countries but it also developed brand loyalty among American citizens, making them love and support the company for many years to come, after that, there was no stopping the success of coca-cola In the 1960s,
the company made its first major acquisition when it bought the minutemate the corporation at the time of this purchase minute maid accounted for a third of the U.S. juice sales. And won the reputation of quality products, the investment helped coke diversify its market and venture out into a world,
outside carbonated drinks following this successful acquisition coke went on to introduce sprite, the company's first lemon-lime drink along with tab its first diet drink and Sugar-free fresh citrus drink that was the beginning of the company venturing out into new territories and since then the coca-cola company has grown to offer more than 3 800 different drinks of all kinds but there signature product has always remained coke in the 1970s when the whole world was shifting towards healthier eating coke started working on a low calorie
version of their original drink to meet consumer needs, diet coke was introduced in 1982 and became a huge fan favourite since it combined the great taste of coca-cola in a much healthier formula, what's not to like within a year of diet The launch of Coca-Cola became the major sugar-free beverage in the country. proving that coca-cola had established itself to the point where it could take risks and experiment with its products without losing
any customers and speaking of customer need a monumental moment. In the history of coca-cola was when the company decided to change up their original formula for the first time in 99 years in 1985. the initial reception to the new coke made it seems like it was the end for the company, the brand had to deal with negative media attention Protest letters, phone calls and consumers trying to purchase as many bottles of the old coke that they could get their hands-on while this might be considered a huge blunder on the company's
part in reality, it definitely helped the brand with its marketing even though it was totally accidental the incident established the fact that people had an Emotional connection with coca-cola prompted the company to bring back the original formula helping coke re-emerge as the largest soft drink in America moving into In the early 2000s the coca-cola company
continued innovating and introducing new products to establish themselves as a total beverage company that not only sold carbonated drinks but also offered products like regular and low calorie soft drinks along with waters sports drinks, energy drinks, tea and even flavoured milk catering to tons of different markets at once.
Currently Coca-Cola's net worth reaches around 80.3 billion us dollars making it one of the largest and most profitable beverage brands in the world with over 1.7 billion servings of coca-cola products being sold every day, the company has left all of its competitors far behind Although it becomes huge.
A company with multiple products, coca-cola strategy has remained simple the brand has managed to remain timeless in the company's own words, selling happiness in a bottle as far as the future goes coca-cola is expected to remain one of the world's leading beverage manufacturers the
brand is also working on lessening their sugar levels to ensure that coke always remains a healthy product to consume showing once again that they care more about their customers than profiting off of their products the reason why coke has managed to build such a strong global empire is because the company has prioritized human connections over everything else remaining Innovation, adhere to the simple principle.
Creating a brand experience is a global marketing technique that has Promote Coca-Cola to an industry leader with recent campaigns like share a coke the company has successfully adopted current trends to promote their concept of coke being an experience more than just a drink instead of
selling products, coca-cola aims to offer its consumers experiences and feelings a strategy that they have used since the company's inception, the company has managed to develop a loyal fan base that's not going anywhere anytime soon and neither is coca-cola.
