STORY OF APPLE
When Apple started off as a small-scale personal computer company back in the 1970s, no one could have imagined that it would go on to become the greatest tech giant in the world, eventually becoming the first-ever The company achieves the market value of 1 trillion more than a decade after Apple released its first computer, The company has done it Industry through continuous innovation, Use a newer version of iPhone, iPad, AirPods and MacBooks released every year, Apple is constantly setting new Product Development Standard offering its user experiences like never before but how exactly did apple manage to become the global phenomenon. Begin nearly everyone knows that steve jobs was the genius behind apple but what most people don't know is that jobs laid the foundation for his company with his friend Steve Wozniak, it was 1976 when jobs in Wozniak decided to change the way people perceived personal computers with Wozniak's technical expertise, the company built its first-ever computer called apple one while jobs handled the End of marketing and product development with the apple one simple user interface, apple generated enough profit to fund their second computer apple ii which was just as profitable, the simple yet innovative design of the apple ii along with its signature light build the company helped apple gain international recognition however despite their early success, jobs in Wozniak had trouble taking their business further their new products like the apple 3 never really took off and the reason was a serious lack of innovation because of the creative gap that Apple was going through it made way for another tech companies like IBM and dec to take over the personal computer market while apple's computers were considered a luxury item other companies worked to build more powerful computers that were marketed to people for professional and personal use killing two birds with one stone, it was in the 1980s when apple finally got over its block and put forward a product that went on to define the brand the macintosh while it took some time for sales to go up the macintosh was an ultimate hit because apple focused on their user experience more than anything else, the macintosh was built to be the first-ever successful personal computer to Graphical user interface with integrated display and mouse, the macintosh became such a hit that companies like Microsoft started building their computers on concepts borrowed from apple however even with all of this success Some internal management issues pushed steve jobs to leave apple as a result a man called john Scully was appointed as CEO until 1993 and to everyone's surprise apple Continue to bloom below, The leadership position the company strives for innovation more than anything and constantly worked to come up with updates for their already successful products, the company took a giant leaps with products such as the portable macintosh laser printers power books and much more all apple products were considered to be premium and hence were being sold at an incredible price while this helped the company gain back its lost financial stability at the same time apple was in deeper trouble as time passed cheaper computers with running windows were quickly becoming an option for people who couldn't afford apple this percentage was big enough for apple to start losing revenue to its competitors running on the Microsoft interface, the windows operating system slowly took As an industry-standard leaving apple to face complete bankruptcy as a result in 1997 Scully stepped down to give steve jobs control of the company yet again and the move proved to be successful being the marketing genius, he was jobs completely revamped apple's public image he made sure that every product his company delivered provided their users with an experience that was unlike anything else, at the same time jobs launched one of apple's most successful marketing campaigns for the newly developed mac and gave birth to the iconic apple motto, “think different” the idea behind the campaign was that apple offered an experience for people who wanted something different, than the ordinary by 1998 the mac had become one of the sleekest and most user-oriented machines in the market, everyone who wanted a computer looked towards apple and had all their needs met in an instant but that was just the beginning bringing jobs back just might be the smartest decision apple ever made because with the kind of innovative decisions, he went on to take for the company, steve jobs took apple to a level that no one has ever been able to match now while apple has seen immense success with its individual products, steve jobs wanted to do something bigger which is why he laid the foundations of what he called the apple ecosystem working on the same principles of user-friendly interfaces and unique experiences, apple released Revolutionary products like iPod, iPad and finally the iPhone in 2007, the iPhone went on to become one of the most iconic phones the world has ever seen at a time, when people were already using apple products like macs and iPods the release of the iPhone gave a tough competition to apple's rivals like Motorola and sony. Another smart move that jobs made was to link all of these products through an integrated interface and create coherence between all apple devises something that had never been done before apple users, could quickly transfer and access data between their several apple gadgets without any inconsistencies, whether it was iTunes, iBooks, iCloud or apple pay the ease that came with purchasing apple products is what prompted people to put all their money into the company around, 2010 apple acquired a voice Assistive technology develop Dover two decades in California by adam chyer dan kitos tom Gruber and their team, This function is called Siri and it has since then become a signature of all apple devices, Siri was one of apple's first major acquisitions and the company decided to spend an estimated 200 million us dollars on the software after realizing the potential, it had later in 2010 apple acquired immense which was a Uk-based high dynamic range or hdr photography startup, hdr photography was introduced on their iPhone 4 as a feature that enabled users to produce the signature high-quality photos, apple is known for these two acquisitions proved to be winning moves for the company when it came to the success of the iPhones and as far as business strategies go jobs decided to surprise his loyal fan base with something no tech company had ever done before while he had previously introduced the apple stores. In 2001 around the 2010s apple stores became more than just shops, an apple store served to provide people with an immersive experience where they could get the full apple experience contributing heavily to their sales by 2015, there were about 460 apple stores all over the world helping apple take over the international market as well not just that but the company also Create jobs for people, all over the world when they expanded their business to Asia and Africa the idea behind this expansion was to have a diverse team on board for apple Make decisions about user experience, that would cater to all kinds of customers, steve jobs served as the company's CEO till 2011 and helped apple develop a brand image that still outshines all competition because of the strong foundation, jobs has laid out for the company even after his death, apple still remained the greatest tech company in Market share status and stock price after jobs the company is under the administration of Tim cook who has carried on steve's legacy with constant new releases for products like the iPhone, iPad and max along with new and innovative launches like the apple watch and AirPods. Apple successfully stayed at the forefront of the technological world in 2019. Apple decided to expand its customer base and launch services like apple tv which Leading on-demand streaming service that comes with apple devices along with apple arcade which is predicted to become one of the world's greatest video game services while companies like Samsung have caught up to apple standards they still have a long way to go before achieving the cult status that apple enjoys the strategy behind apple's success has remained constant the company runs on constant innovation as of 2020 apple has reportedly acquired more than 100 companies and its shares currently trade for around 200 us dollars with the company's constant success, apple is predicted to reach 1 000 us dollars per share in the coming year making it a worthwhile company to invest in from a small personal computer company to dominate the tech world, Apple has had quite the journey apple's strategy of constant product and service development made it the trillion-dollar company that it is today even decades after its inception, apple is a company that has survived all of its bad days economic prices and creative ruts simply because of the smart business strategies, it continued to adopt with and without steve jobs dynamic leadership and as far as the future is concerned it's safe to say that apple will continue to dominate the world market in ways that we can't even imagine.
